Life Insurance Overview
Our life insurance focus is the business market, where we offer solutions for business owners, key employees, and their families. Learn more about the business solutions available.
We’ve been a leader in this market for over 20 years, so we know how to help you succeed. The market is broad and includes many sales opportunities, such as the following:
- Life insurance sales used to fund any of our 30+ business concepts, like key person insurance, buy-sell strategies, and bonus plans, that help with business protection, business succession, and key employee retention & retirement
- Nonqualified deferred compensation plans, including those funded using corporate-owned life insurance (COLI)
- Personal life insurance coverage for business owners, key employees, and their families, for needs such as income replacement, retirement planning, and legacy and estate planning. Clients can calculate their needs or get a quote using these tools.
- Trust-owned life insurance solutions for business owners and key employees
We offer a broad portfolio of products ranging from Term to Variable Life to fund our business solutions. View the Life Insurance Products & Services Guide (PDF) (BB8978) for more information. Check out the Why Principal flyer (PDF) (BB12615) to see what sets us apart in the business market.
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Key materials listed below.
Consumer guide to life insurance (BB9135)
Helps clients and prospects better understand their life insurance needs.
Life insurance as an asset brochure (BB11600)
Show clients how life insurance can help diversify a financial portfolio and meet future needs.
Term vs. permanent insurance flyer (BB12102)
Helps clients understand the difference between the two types of coverage. Includes an easy decision tree to help them think about needs.
Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company®, and the companies available through the Preferred Product Network, Inc. Plan administrative services offered by Principal Life. Securities offered through Principal Securities, Inc., member SIPC, and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392. For financial professional use only. Not for public distribution.