Life Insurance Awareness
Use these resources to talk to clients about the importance of life insurance. After all, it’s not just for them—it’s for their loved ones.
Life Insurance 101 Campaign to Go
Use this pre-built campaign to create interest around the topic of life insurance.
Life Happens campaign resources
Social media content bank (BB10909)
Find social media content designed to generate awareness in this bank.
This content is designed for use by financial professionals. Consumers may learn more about products and services on Principal.com.
Life insurance approach email (LF382)
Highlights how life insurance can provide protection for loved ones. Includes links to a video and calculator.
Value of life insurance email campaign
Help clients understand all the ways life insurance can benefit them. Emails include links to short videos, a calculator and more.
- Protection for loved ones (LF1009)
- Living benefits (LF1010)
- Affordability (LF1011)
Life insurance myths email campaign
Create your own campaign using emails that highlight life insurance misconceptions and reasons why coverage is important. They can be sent in any order.
- You only need it if you have kids (LF613)
- It’s just for “older” people (LF614)
- I have enough through work (LF615)
- It’s too expensive (LF616)
- Buying term insurance is always best (LF617)
Email signature blocks (BB11723)
Choose from a variety of signature blocks to help promote the value of life insurance in emails to clients.
Value of life insurance
Highlights how life insurance can benefit your clients.
Watch video (1:33)
Term vs. perm life insurance
Helps clients understand the differences between term and permanent insurance — and which is right for them.
Watch video (2:27)
Life insurance for retirement
Shows the benefits of adding a cash-value life insurance policy to a retirement plan.
Watch video (2:46)
Emphasizes the importance of preparing for the unexpected with life insurance.
Watch video (1:00)
Life events resources
Help clients navigate the financial challenges that accompany major life changes, such as having a child or retiring, using these materials.
Life insurance calculator
Use this quick calculator with clients to find out how much life insurance they need, and get an idea of how much it might cost.
Life insurance review
This package is your go-to source for getting in front of clients, providing an annual checkup and earning the opportunity to explore additional needs and solutions.
Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National and Principal Life are members of the Principal Financial Group®, Des Moines, IA 50392. For financial professional use only. Not for public distribution.