Industry Marketing - Agriculture
The agriculture market offers big opportunities for financial service professionals. No matter the type of farm — livestock, crops, orchards or something else — they have one thing in common: Most are family farms with unique ownership transitions.
Before the Sale
Agribusiness Strategic Planning Process (BB11777)
Use this brochure to help agribusiness owners better plan for their financial future with four key areas for planning, along with topics to discuss and steps to take.
View (PDF) • Order
During the Sale
Agribusiness Solutions Sample Proposal (BB11824)
Sample proposal used for planning purposes with an agribusiness. Order a customized planning report using the fact finder.
View (PDF) • Fact finder (DOC) (BB11776C)
Agriculture Workshop — Define Your Legacy (34 slides) (BB10368)
This presentation uses industry statistics and case studies to explain the four areas of planning and how our products and services can help your clients plan to transition their agricultural operations.
Key materials listed below.
Agribusiness Marketing Guide (BB11775)
Use this marketing guide to better understand common characteristics of the agribusiness buyer, their areas of need and how you can grow sales within this specific market.
Agriculture approach eKit (LF829)
Share this eKit with advisors interested in helping their agriculture clients find solutions to meet their unique needs. Within the eKit there are links to key marketing materials, designed to help advisors get started working with this specific market.
Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National and Principal Life are members of the Principal Financial Group®, Des Moines, IA 50392. For financial professional use only. Not for public distribution.