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Bonus - S Owner Submission Guidelines

Take advantage of complimentary, administrative services from Principal by making sure your business is submitted to our Business Market Administration (BMA) department.


  1. Complete life insurance applications and accompanying life insurance illustrations, per NAIC regulations.
    • The client is typically the policyowner, and names his/her personal beneficiary. (Alternatively, the customer and beneficiary could be a trust established by the client.)
    • Sex distinct rates should apply.
    • To obtain life insurance applications, visit the Create Application Packet page in Virtual Supply, or Principal Advisor Network offices may use Life E-App (for Term and Universal Life products only).

Note regarding annuities and mutual funds: Clients may also use personally owned annuities or mutual funds under the Principal® Bonus - S Owner concept. However, BMA's case-level administrative services are limited to the support of our life insurance product line.

  1. If trust-owned, submit Trust Certification and Indemnification form RF 971.
  2. Complete Business Case Submission Checklist (DD849R).
  3. For Guaranteed Issue or Simplified Issue Underwriting, include a copy of the Principal home office email or letter which granted approval for this underwriting program.
  4. Prepare a cover letter/memo if there are any special instructions or requests.
  5. Submit via fax or mail using the information in Contact Us below.

Important Information

Insurance issued by Principal National Life Insurance Co. (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National  and Principal Life are members of the Principal Financial Group®, Des Moines, IA 50392.


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