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Property & Casualty

Property and casualty (P&C) agencies are often searching for new reasons to reach out to their existing clients. And they know that some of their customers have unfulfilled risk protection needs.

So why aren’t they offering to fill these needs? Well, without in-house experts on life and disability insurance — or retirement and succession planning — they may not know how.

That's where you come in. You can help P&C agencies deliver the additional products and services that will strengthen their customer relationships — and everyone’s bottom line!

  • Watch this short video (1:21) by Warren May, National Vice President — Independent Distribution, to learn about our commitment to you and to helping you achieve your goals in this market. 
  • Resources Kit (KIT4369)
    Provides all the tools and materials you need to build successful relationships with P&C agencies.
    View (PDF) • Order

The opportunity for you

Opportunity Presentation (BB12009)
See the benefits of a potential partnership between you and a P&C agency, and get tips for making it happen.
View (PPT)

Opportunity Guide (BB11976)
Get need-to-know information and strategies about building an effective relationship with P&C agencies.
View (PDF) • Order

Opportunity Email (LF693)
This offers a high-level look at the benefits of a P&C partnership and how we can help.
Get email (OFT)

P&C approach eKit (LF828)
Share this eKit with advisors to help them learn about the opportunity that can come from working with P&C advisors and their existing client base. The eKit includes links to key marketing materials to them get started.
Get email (OFT)

P&C Revenue Calculator - Independent Distribution

  • View Calculator
  • P&C Sample Revenue Opportunity Calculator Output (BB10522)
    Use sample to review default values for input and output pages of calculator.
    View (PDF)
  • P&C Calculator Supplemental Information Sheet (BB10564)
    Use this guide to help explain what the calculator numbers mean to a P&C agency.
    View (PDF)

Strategic Alliance Revenue Calculator - Principal Advisor Network

When you're ready to approach P&C firms, don't forget to put your business plan in place. If you're interested in developing a plan, please contact:

Annette T. Young, Assistant Consulting Director  Advanced Solutions
young.annette.t@principal.com
515-247-6778

The opportunity for the P&C firm

Agency Approach Email (LF694)
Use this email to help demonstrate how offering additional risk protection solutions can benefit P&C agencies.
Get email (OFT)

Approach Brochure (BB11975C)
Use this customizable brochure to approach P&C firms and let them know partnering with you will provide more opportunities for their clients and business.
View (PDF) • Order

Tools for commercial and personal lines

To discuss your research and approach strategies in the P&C market, please contact:

Annette T. Young, Assistant Consulting Director —  Advanced Solutions
young.annette.t@principal.com
515-247-6778

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