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Help clients solve even more business needs in 2024

01/12/2024

Principal Executive Variable Universal Life IIISM (Executive VUL III) is designed specifically for the business market. In addition to the death benefit it provides, it can help with supplementing income, deferring or minimizing taxes, cash flow management, and liquidity needs.
 
Effective January 16, the minimum premium for a case has been lowered to $10,000 (from $25,000), expanding the opportunities for you to offer this as a financing solution for your business clients.

Executive VUL III offers business-friendly features:

  • High early cash value flexibility. The Enhanced Cash Value Rider boosts values in early policy years based on an enhancement percentage your client chooses.1
  • Quality investment options. Choose from over 125 options featuring well-known fund families and investment managers.
  • Automated income. Your clients benefit from our innovative process to help ensure the distribution phase is easy to start, efficient at providing income, and ends well for your client. 
  • Underwriting choice. Select from Guaranteed Issue/Simplified Issue, Principal Accelerated UnderwritingSM, Principal Business Solutions Enhanced Underwriting, or full underwriting.
  • Support for you before, during, and after the sale. Experienced case design and point-of-sale wholesaler support before and during the sale—and in-house plan and policy administration services afterward.

As you work with your clients on business solutions funded with Executive VUL III, here’s some additional items for them to keep in mind:

  • In exchange for a death benefit, variable universal life insurance policies have fees, such as mortality and risk expense charges, and fund expenses tied to the subaccounts. Clients can find detailed policy charge information in the Principal Executive Variable Universal Life III Prospectus. 
  • Losses, including loss of principal, and gains are possible. Market volatility can lead to the need for additional payments to keep the policy active. 
  • Taking policy distributions through partial surrenders and policy loans will reduce the death benefit amount payable at the insured’s death.

There’s no transition period.

For marketing materials, visit the Executive VUL III website.

Questions?

Contact the National Sales Desk at 800-654-4278.


1 Enhancement percentage options may vary based on case size. 

For financial professional use only. Not for distribution to the public.
Contract rider descriptions are not intended to cover all restrictions, conditions, or limitations. Refer to rider for full details. 
Guarantees are based on the claims-paying ability of Principal Life Insurance Company.
Insurance products issued by Principal National Life Insurance Company (except in NY), Principal Life Insurance Company®, and the companies available through the Preferred Product Network, Inc. Plan administrative services offered by Principal Life. Principal Funds, Inc. is distributed by Principal Funds Distributor, Inc. Securities offered through Principal Securities, Inc., member SIPC and/or independent broker/dealers. Referenced companies are members of the Principal Financial Group®, Des Moines, IA 50392.

3307000-012024

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