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Social Media Content Bank

Use these compliance-approved posts to promote the need for Annuities, Group Insurance, Individual Disability Insurance, Holistic Planning, Life Insurance, Nonqualified Deferred Compensation (NQDC) and Retirement Plan Solutions on Twitter, Facebook and LinkedIn.

Remember, if you are a Principal Securities Registered Representative, only monitored users are allowed to actively post on their social media accounts. View posting instructions and content personalization.

Pre-Approved Consumer Posts 

Frequency of Posts

Refer to the table below on frequency of posts. Save these shortcut folders to your desktop for easy access to content.

Site Posts Presence Frequency
Facebook Status Updates/Photos Personal 3-5 times a week,
no more than once a day
Twitter Status Updates
Limit to 140 characters
Personal/Professional Several times a day
LinkedIn Status Updates Professional 2-4 times a week,
no more than once a day


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