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Marketing through Social Media

As social media use continues to grow, its importance as a marketing and relationship-building tool grows as well. Advisors who effectively use social media can position themselves as thought leaders and build a following of clients, industry influencers and prospects.

If you are a Principal Securities Registered Representative, you can enroll in the Principal Securities Social Media Monitoring Program to utilize the following free marketing social media tools for business purposes:

  • LinkedIn: professional networking and prospecting
  • Facebook: personal branding and relationship building
  • Twitter: branding and news bits

See Content Bank at left for pre-approved posts.


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