Marketing through Social Media
As social media use continues to grow, its importance as a marketing and relationship-building tool grows as well. Advisors who effectively use social media can position themselves as thought leaders and build a following of clients, industry influencers and prospects.
If you are a Principal Securities Registered Representative, you can enroll in the Principal Securities Social Media Monitoring Program to utilize the following free marketing social media tools for business purposes:
- LinkedIn: professional networking and prospecting
- Facebook: personal branding and relationship building
- Twitter: branding and news bits
See Content Bank at left for pre-approved posts.