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Principal Securities Broker-Dealer Overview

Principal Securities' product solutions enhance your selling power

Principal Securities, Inc. (Principal Securities) is the retail broker-dealer of the Principal Financial Group® – one of America's leading financial services organizations. For 50 years, Principal Securities has helped boost producers’ selling power by offering product solutions to meet their clients’ needs.

At Principal Securities, your business is our priority. Our robust and comprehensive product line-up, featuring proprietary and non-proprietary products and selling agreements, is focused on enhancing what you do best – building client relationships and growing your business. Learn more about Principal Securities (MM7310).

Boost your success with our robust line-up of products and services:

Broker-Dealer Products

Offer clients investment flexibility and convenient access to their assets and account information with Principal Securities brokerage accounts.

Fee-Based Solutions

Consider one of our fee-based programs - each designed to help clients meet their investment objectives with fee-based products and planning services.

Outside Selling Agreements

Meet client needs and expand your business with our wide range of outside selling agreements.

As a representative, you can benefit from offering solutions from Principal Securities:

  • Grow your business by offering exceptional solutions
  • Amplify your income by engaging clients with multiple offerings – including fee-based programs and services
  • Sharpen your focus and expertise by engaging our team of skilled support professionals


Principal Securities, Inc., a Registered Investment Adviser and a member company of Principal, decided to participate in a self-disclosure initiative that led to a settlement with the U.S. Securities and Exchange Commission (SEC). Learn more about the SEC share class selection disclosure initiative.



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