My Principal Lifestyle
Looking for a unique way to connect with the people you serve? My Principal® Lifestyle offers an exciting opportunity.
What is My Principal Lifestyle?
It’s a mobile wellness app designed to engage consumers. Here’s how it works: Eligible participants can download the free app, sync their phone or other fitness tracker, earn points for healthy activities, and redeem points for gift cards. Participation has no impact on their policies.
Redemption of points for gift cards is limited to owners/insureds of select policies in select states. Get up-to-date information on policies eligible for points redemption.
What does it mean for me?
If you do business in an approved state, this program can help you stand apart from the competition and deliver added value to your clients.
This content is designed for use by financial professionals. Consumers may learn more about products and services on Principal.com
Your eligible clients will receive the following materials:
Direct Mail Invite (BB12138S)
Sample of postcard encouraging clients to download the app.
Email Invite (LF989)
Sample of email promoting the app to clients.
Use these materials to help promote the program yourself:
Policy Insert (BB12141BW)
Sample of insert that will be included in all eligible clients’ policy packets. It provides a great opportunity for you to talk to new clients about the program when you deliver the policy.
Approach Email (LF987)
Send prospects or clients an email about the program. Includes a link to a short My Principal Lifestyle video (see below).
Get email (OFT)
Provides a quick look at what the My Principal Lifestyle app is and why consumers should download it.
Encourage prospects of clients to visit this site to download the app, and get more information about the program and the benefits of life insurance.
Get more details on My Principal Lifestyle.
Program Overview (BB12139)
Outlines program benefits, how it works, who’s eligible for rewards and more.
Have questions, or want to share your My Principal Lifestyle feedback? We’d love to hear from you. Just email MyPrincipalLifestyle@principal.com or call the National Sales Desk at 800-654-4278.
If your clients have My Principal Lifestyle questions, they can contact us at 800-247-9988 or support@MyPrincipalLifestyle.com.