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My Principal Lifestyle

Looking for a unique way to connect with the people you serve? My Principal® Lifestyle offers an exciting opportunity.

What is My Principal Lifestyle?

It’s a mobile wellness app designed to engage consumers. Here’s how it works: Eligible participants can download the free app, sync their phone or other fitness tracker, earn points for healthy activities, and redeem points for gift cards. Participation has no impact on their policies.

My Principal Lifestyle is targeted to all owner/insureds applying for any non-variable product in:

  • California
  • Colorado
  • Iowa
  • Massachusetts
  • New Jersey
  • Ohio
  • Pennsylvania
  • Wisconsin

What does it mean for me?

If you do business in an approved state, this program can help you stand apart from the competition and deliver added value to your clients.

This content is designed for use by financial professionals. Consumers may learn more about products and services on Principal.com


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