My Principal Lifestyle
Looking for a unique way to connect with the people you serve? My Principal® Lifestyle offers an exciting opportunity.
What is My Principal Lifestyle?
It’s a mobile wellness app designed to engage consumers. Here’s how it works: Eligible participants can download the free app, sync their phone or other fitness tracker, earn points for healthy activities, and redeem points for gift cards. Participation has no impact on their policies.
My Principal Lifestyle is targeted to all owner/insureds applying for any non-variable product in:
- New Jersey
We’re also seeking approval in IL and MN. We’ll provide updates as new states are approved.
How long does the program last?
May 2018-March 2019.
What does it mean for me?
If you do business in an approved state, this program can help you stand apart from the competition and deliver added value to your clients.
This content is designed for use by financial professionals. Consumers may learn more about products and services on Principal.com
Your clients will receive the following materials after we receive a qualifying life insurance application:
Direct Mail Invite (BB12138S)
Sample of postcard encouraging eligible applicants to download the app.
Email Invite (LF989)
Sample of email promoting the app. Eligible applicants will receive this provided we have their email address.
Use these materials to help promote the program yourself:
Policy Insert (BB12141C)
Sample of insert that will be included in all eligible clients’ policy packets. It provides a great opportunity for you to talk to new clients about the program when you deliver the policy.
Approach Email (LF987)
Send prospects or clients an email about the program. Includes a link to a short My Principal Lifestyle video (see below).
Get email (OFT)
Provides a quick look at what the My Principal Lifestyle app is and why consumers should download it.
Encourage prospects of clients to visit this site to download the app, and get more information about the program and the benefits of life insurance.
Have questions, or want to share your My Principal Lifestyle feedback? We’d love to hear from you. Just email MyPrincipalLifestyle@principal.com or call the National Sales Desk at 800-654-4278.
If your clients have My Principal Lifestyle questions, they can contact us at 800-247-9988 or support@MyPrincipalLifestyle.com.