Life Insurance Awareness
Ready to help your clients get financially fit? Use these marketing materials to increase awareness about how life insurance can strengthen their financial position — and help lift your sales.
Life Happens campaign resources
Social media resources
Engage consumers with a variety of social media campaigns:
- Value of life insurance (BB12161)
Share this series of short videos highlighting the benefits of life insurance.
- Best life (BB11923)
Show clients how life insurance can help them live their best lives.
- The five myths of life insurance (BB11115)
Help clear up some common misconceptions about life insurance.
- Social media content bank
Get additional social media content to use with consumers.
This content is designed for use by financial professionals. Consumers may learn more about products and services on Principal.com.
Life insurance approach email (LF382)
Highlights how life insurance can provide protection for loved ones. Includes links to a video and calculator.
Value of life insurance email campaign
Help clients understand all the ways life insurance can benefit them. Emails include links to short videos, a calculator and more.
- Protection for loved ones (LF1009)
- Living benefits (LF1010)
- Affordability (LF1011)
Life insurance myths email campaign
Create your own campaign using emails that highlight life insurance misconceptions and reasons why coverage is important. They can be sent in any order.
- You only need it if you have kids (LF613)
- It’s just for “older” people (LF614)
- I have enough through work (LF615)
- It’s too expensive (LF616)
- Buying term insurance is always best (LF617)
Email signature blocks (BB11723)
Choose from a variety of signature blocks to help promote the value of life insurance in emails to clients.
Value of life insurance
Highlights how life insurance can benefit your clients.
Watch video (1:33)
Term vs. perm life insurance
Helps clients understand the differences between term and permanent insurance — and which is right for them.
Watch video (2:27)
Life insurance for retirement
Shows the benefits of adding a cash-value life insurance policy to a retirement plan.
Watch video (2:46)
Emphasizes the importance of preparing for the unexpected with life insurance.
Watch video (1:00)
Share these videos
Promote them using these social media posts (BB11737).
Life insurance prospecting tools
Get access to additional resources to help you initiate life insurance conversations with clients and prospects.
Life insurance calculator
Use this quick calculator with clients to find out how much life insurance they need, and get an idea of how much it might cost.
Life insurance review
This package is your go-to source for getting in front of clients, providing an annual checkup and earning the opportunity to explore additional needs and solutions.