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Life insurance awareness tools from Life Happens

Life Happens is a non-profit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products. Use these promotional tools that have been approved by compliance to support your life insurance awareness promotional efforts.

Please be aware of these guidelines when using the materials:

  • Include your business card that includes the disclosure for both Principal National and Principal Life.
  • For emails, you are responsible for complying with all CAN-SPAM legislation and maintaining your own opt-out database. Using these emails constitutes your agreement to follow our terms of use. (BB10937) (PDF)

LIAM spokesperson materials

"It's for Them" - themed resources

Real life stories

Social media

Facts from LIMRA


The endorsements/testimonials presented should not be construed as a recommendation to purchase or an indication of the value of any product or service.



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