Life insurance awareness tools from Life Happens
Life Happens is a non-profit organization dedicated to helping Americans take personal financial responsibility through the ownership of life insurance and related products. Use these promotional tools that have been approved by compliance to support your life insurance awareness promotional efforts.
Please be aware of these guidelines when using the materials:
- Include your business card that includes the disclosure for both Principal National and Principal Life.
LIAM spokesperson materials
- Brooke Shields video (1:00)
- Brooke Shields flyer (BB11916) (PDF)
- Brooke Shields quote graphics (BB11918) (DOC)
"It's for Them" - themed resources
- Parents with baby flyer (BB12339) (PDF)
- Parents with young child flyer (BB12340) (PDF)
- Parents with graduate flyer (BB12341) (PDF)
- Parents with graduate flyer — Spanish (BB12341SPAN) (PDF)
Real life stories
- Kovacic family video (2:55)
- Kovacic family flyer (BB12256) (PDF)
- Jaap business owner video (2:45)
- Jaap business owner flyer (BB12257) (PDF)
- Chich family video (3:01)
- Chich family flyer (BB12258) (PDF)
Facts from LIMRA
- 2019 life insurance fact sheet (BB12052) (PDF)
The endorsements/testimonials presented should not be construed as a recommendation to purchase or an indication of the value of any product or service.