Web Content Viewer

See what’s new with My Principal Lifestyle


It’s been nearly two years since we launched My Principal® Lifestyle — a mobile wellness app designed to engage consumers. And we wanted to let you know about a few updates to the program:

We’re preparing to open up to more customers in more states.
Full participation in My Principal Lifestyle (including eligibility for rewards) has been available to policyholders of select life insurance products in eight states. Now, we’re seeking to offer all program features to applicants in additional states, as well as qualifying in-force customers in CA, CO, IA and PA.*

Program duration has been extended.
We've extended the My Principal Lifestyle program beyond its scheduled end date of March 31, 2019.

We’re continuing to roll out new features to gain customer insights.
We’ve learned a lot about our customers and how they’re willing to engage with us through the program. And soon, My Principal Lifestyle will allow customers to update beneficiaries, make premium payments and more. This will help us gauge their interest in managing policies using a mobile app.

What does this mean for you?
My Principal Lifestyle can help you stand apart from the competition and deliver added value to your clients, some of whom we may continue inviting into the program. For a list of your in-force customers that are being invited, email MyPrincipalLifestyle@principal.com.

For more information and helpful resources, go to principal.com/MyPrincipalLifestyle.

* Visit principal.com/MyPrincipalLifestyle for full, up-to-date eligibility information.

For financial professional use only. Not for distribution to the public.

Insurance products issued by Principal National Life Insurance Co (except in NY) and Principal Life Insurance Co. Plan administrative services offered by Principal Life. Principal National, Principal Life, and Principal Securities are members of the Principal Financial Group®, Des Moines, IA 50392.

© 2019 Principal Financial Services, Inc. Principal, Principal and symbol design and Principal Financial Group are trademarks and service marks of Principal Financial Services, Inc., a member of the Principal Financial Group.


Back to News Home