Value Proposition | Principal
Value Proposition | Principal

Define your value prop to land more clients

How can you distinguish yourself and make your business stand out?

A value proposition—a promise of value to be delivered—is one way to set yourself apart from other advisors.

Create and market a value prop to land more clients

Start by defining who you are, what you do and who you want to work with. Then, determine why those clients would want to work with you.

Next, see how other advisors are positioning themselves in the market. How does your value prop stack up against these?

Creating a value proposition is just the first step. You need to apply it to your practice. Use this checklist to stay on task.

Can a value proposition really help your business? You bet it can.

Insurance products and plan administrative services provided through Principal Life Insurance Co. Securities offered through Principal Securities, Inc., 800-547-7754, Member SIPC and/or independent broker-dealers. Principal Life, and Principal Securities are members of the Principal Financial Group®, Des Moines, Iowa 50392. Certain investment options and contract riders may not be available in all states or U.S. commonwealths.

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