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The Principal Blog®

Investment management insights and commentary

Advisors: How can a value proposition help you land more clients?

One thing I really enjoy about my job? It’s talking to financial advisors about marketing. Recently, an advisor and I were discussing online marketing and he asked me to take a look at his website and LinkedIn profile. Well, his LinkedIn profile was pretty bare – a missed opportunity. His website had a video introducing

Posted by Jon Ferchen - Managing Communications Strategist, Principal Financial Group on April 22, 2016

Keeping baby boomers on your radar

We spend a lot of time considering how to appeal to up-and-coming millennials, whether they’re employees or business owners. But have we lost sight of the other generations? Take baby boomers, for example. The youngest are in their 50s, and many are delaying retirement. In fact, nearly half of those still working say they likely

Posted by Bruce Hentschel, Assistant Vice President, Specialty Benefits, the Principal Financial Group on April 21, 2016

Views from the CIO: Out of the Shadows – Systematic Solutions

  On March 22, Principal launched two new ETFs on the NASDAQ (see image). My Global Systematic Solutions team is responsible for managing the U.S. Price Setters Index ETF (PSET) and U.S. Shareholder Yield Index ETF (PY), the first two ‘smart beta’ (or ‘strategic beta’) funds on the Principal ETF platform. ‘Smart beta’ and ‘strategic

Posted by Mustafa Sagun, Chief Investment Officer, Principal Global Equities on April 21, 2016

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